Google Buys Admeld for $400M

Posted: June 10, 2011 in Uncategorized
Tags: , , ,

No wonder my friends at Admeld have been silent the past weeks.

AdMeld, an advertising optimization platform for publishers, has been acquired by Google for around $400 million in an article in TechCrunch. Not bad for a company that initially got a US$30 million in VC funding in 2007 from Foundry Group, Spark Capital, Norwest Venture Partners and Time Warner Investments.

According to the article by Michael Arrington, the deal is some sort of “a sweet comeback for CEO Michael Barrett” who was reportedly fired from News Corp. in 2008 “when the division that owned MySpace failed to meet a $1 billion revenue target.” According Arrington, “most sources we spoke with at the time said he was the fall guy for an unrealistic revenue target to begin with, set by News Corp.’s Rupert Murdoch in a previous earnings call.”

Way to go Admeld!


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